An iPhone resting on a keyboard.

There has been a very important change coming in website development. And now, it is here.

Google is making a change that will effect your website ranking.

We have been telling our clients for years: Future-proof your website by making it responsive, because it will eventually jeopardise your Google listing if you don’t.

Mobile responsive design is now a must have.

D-Day has been announced, and it is the 21st April 2015. Last week the Webmaster Trends Analyst for Google, Gary Illyes revealed the possible extent of the upcoming Google mobile ranking changes that will be implemented next month.

Outlined in an article here by Jennifer Slegg, the update is a serious shot over the bow to any website that isn’t mobile friendly.

If you don’t have a mobile ready website already, Illeys said to just “have them ready by the 21st and it will be good.”

Yes, that is the 21st of April 2015.

There are going to be visible ranking changes because of this ‘new’ algorithm and hopefully they are going to go your way.

You can relax if you have a website built by Open Copy because we have never launched a website that isn’t mobile friendly.

To check if your site is mobile ready, view it on a smart phone, if you need to pinch and zoom or scroll sideways to enage with or read all the content on a page, then you are not mobile ready. The content on your website should behave something like the graphic below.

A graphic showing mobile responsiveness.

Good news for site owners:

  • this is a page by page ranking algorithm, which means if you have some pages that are not mobile considerate it won’t harm the ranking of your whole site.
  • This algorithm runs in real time. This means when your web page is updated to be mobile friendly and is indexed by Google, the rewards will be realised immediately.

There are ‘quick fixes’ that can be applied including developing a separate home page that is mobile ready, and this can be launched while you are developing your mobile friendly website. If you are in this position get in touch and we can discuss the best option for you.

Contact us now.