Open Copy Partner and Copywriter Lydia Kenyon, blogs about social media with effective outcomes. Bringing you real life case studies of the trailblazers on the scene, and showing you where they are headed and why.
Hi, I'm Conrad, web and usability designer and project manager. Getting others organised is my happy place.
Hi I’m Lydia
Marketing strategist and content writer/editor.
Creating, sharing and enthusing are my 3 favourite things.
Look after your assets
Step 2. Conduct and document an appraisal of your existing assets aka clean out the cupboard and dust off what you’ve got You may have that starting from scratch feeling, but chances are you have something you can draw on. Whether it’s your business plan, resume, a...
Branding 101
Step 3. Develop your Brand Positioning Table aka - what your customers need to know about you. A Brand Positioning Table can come in many shapes and forms. A few years ago I was lucky enough to inherit a version that I really love. I have been using ever since, and...
Etiquette and ethics for business on Facebook
Here are 4 basic rules of etiquette to adhere to when using Facebook or other social media platforms for business: Join the conversation. Network, but go easy on the sell. Stay positive. Be nice. Be aware of ‘personal’ verses ‘private’ Try to tackle, rather than...
Google’s new mobile algorithm – what’s it going to do to your website.
There has been a very important change coming in website development. And now, it is here. Google is making a change that will effect your website ranking. We have been telling our clients for years: Future-proof your website by making it responsive, because it will...
Planning Keywords
Find out which keywords will drive customers to your website Google Keyword Planner is a useful free tool. Discover how effective the keywords that you are targeting really are. A keyword or keyword phrase is the word or phrase that people are using as a search word...
Should I have a Yellow Pages listing?
Should I have a listing in the Yellow Pages book? I won’t be telling you anything you don’t know by saying, this depends on whether you are getting calls or sales from this listing. How you gauge that metric is either by asking everyone who calls where they heard...
Content Marketing and MailChimp
Investment in content marketing is predicted to increase over the next year, this includes the use of newsletters, and there are several reasons for this. 1. It is effective. Talking to a potential customer from their inbox is incredibly powerful and they are likely...
Take Your Daughter To Work Day
And if work on that day is at Darkside Chocolates then…well… you can see from their faces what my girls thought of that! I had spent the day with John Wade, of darksidechocolates.com.au., interviewing him and documenting the process that he goes through to...
Adding drop down menu items to a menu in WordPress
A simpler system could not have been created for this process. If your theme has a default top menu that doesn't appear in the menu list then start a new menu, make it the default and add pages and categories as you want them to appear.
10 Reasons to Use WordPress
1: Content Management WordPress is a state of the art Content Management System, perhaps the most capable in the world. Website marketing is all about content. 2: Design WordPress marketeers have access to 1000s of pre-designed templates that are free or low cost,...