Open Copy Partner and Copywriter Lydia Kenyon, blogs about social media with effective outcomes. Bringing you real life case studies of the trailblazers on the scene, and showing you where they are headed and why.
Adam Ferrier of the Gruen Tranfer is lying in the shade of a ute, on the lawn of the Leeuiwn Estate. We’ve just heard his keynote presentation at the inaugural Emergence Conference, Margaret River, 2013. I’m feeling a bit star struck by larrikin stories this boy from...read more
Many authors are turning to ebook publishing as a favourable alternative to the dubious terms offered by legacy publishers. A dedicated website offering a simple shopping cart and paypal system, allows authors to sell their book direct. They get to set the book price...read more
And if work on that day is at Darkside Chocolates then…well… you can see from their faces what my girls thought of that! I had spent the day with John Wade, of darksidechocolates.com.au., interviewing him and documenting the process that he goes through to create...read more
A simpler system could not have been created for this process. If your theme has a default top menu that doesn't appear in the menu list then start a new menu, make it the default and add pages and categories as you want them to appear....read more
1: Content Management WordPress is a state of the art Content Management System, perhaps the most capable in the world. Website marketing is all about content. 2: Design WordPress marketeers have access to 1000s of pre-designed templates that are free or low cost,...read more
Images are one of the magical elements of the web, beautiful, informative and entertaining but they do pose problems. Pictures, illustrations and logos all contain a lot of information. This information is reflected in the file size of an image. The larger the...read more
What is this social media stuff all about? How can we ‘engage with our online community’? Do we really want or need to be doing so and what at the end of the day is in it for us? If you are a small business or enterprise and you are investing in your online presence...read more