Open Copy Partner and Copywriter Lydia Kenyon, blogs about social media with effective outcomes. Bringing you real life case studies of the trailblazers on the scene, and showing you where they are headed and why.

Hi, I'm Conrad, web and usability designer and project manager. Getting others organised is my happy place.

Black and white photo of Conrad
Hi I’m Lydia
Marketing strategist and content writer/editor. Creating, sharing and enthusing are my 3 favourite things.

Black and white photo of Lydia

Look after your assets

Step 2. Conduct and document an appraisal of your existing assets aka clean out the cupboard and dust off what you’ve got You may have that starting from scratch feeling, but chances are you have something you can draw on. Whether it’s your business plan, resume, a...

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Branding 101

Step 3. Develop your Brand Positioning Table  aka - what your customers need to know about you. A Brand Positioning Table can come in many shapes and forms. A few years ago I was lucky enough to inherit a version that I really love. I have been using ever since, and...

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Content Marketing and MailChimp

Investment in content marketing is predicted to increase over the next year, this includes the use of newsletters, and there are several reasons for this. 1. It is effective. Talking to a potential customer from their inbox is incredibly powerful and they are likely...

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Take Your Daughter To Work Day

  And if work on that day is at Darkside Chocolates then…well… you can see from their faces what my girls thought of that! I had spent the day with John Wade, of darksidechocolates.com.au., interviewing him and documenting the process that he goes through to create...

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10 Reasons to Use WordPress

  1: Content Management WordPress is a state of the art Content Management System, perhaps the most capable in the world. Website marketing is all about content. 2: Design WordPress marketeers have access to 1000s of pre-designed templates that are free or low cost,...

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