Open Copy Partner and Copywriter Lydia Kenyon, blogs about social media with effective outcomes. Bringing you real life case studies of the trailblazers on the scene, and showing you where they are headed and why.
Hi, I'm Conrad, web and usability designer and project manager. Getting others organised is my happy place.
Hi I’m Lydia
Marketing strategist and content writer/editor.
Creating, sharing and enthusing are my 3 favourite things.
5 Step Guide to adding a new blog post to WordPress
So you want to post a blog to your wordpress website? It is very easy to do. This blog post will show you how in just 5 easy steps. No.1 - Get to the backend No. 2 - Begin a new post No.3 - Change status to 'draft' No.4 - Add your content No.5 -...
OC Co-opitor Review: Our process. Your guide.
OC Co-opitor Review Process ‘Co-opitors’ is new-speak for competition. Don’t see businesses that have the same or similar offering as you as your ‘competition’. The name of the game is co-operation. Your 'co-opitors' want to convert audiences to the same way of...
Your Sales Funnel
Convert with Content
Conversion is the name of the game. 10 top tips on writing words that can effectively sell your product or service. The best way to use online marketing to improve your sales, is to start thinking in terms of a sales funnel. The purchase is the end goal. You have to...
Branding Blueprint
Branding Blueprint = empowerment for you and your team to successfully build effective online marketing infrastructure. TIP: Keep a Branding Blueprint Folder on file. Your Branding Blueprint Folder should include: 1) A review document showing which competitors...
Your Messaging Strategy
This is a Messaging Strategy Template to help you to plan and create effective copy to market your business. Your copy is your written content. Your text. Copy is text that has been created, specifically and strategically, to effect a desired outcome. To write...
Email Marketing How-to
This walk through instruction is intended to help you get up and running in MailChimp. It doesn't cover every possible action you can take because there are great instructions at MailChimp on all of these tasks, I have simply brought the main tasks together to give...
Brand Positioning Table – Guide
Get your brand up, happening, and away, with this quick, easy and awesome branding tool. Image Credit Dan Dickinson Click were for Word Doc version of the Open Copy tried and tested Brand Positioning Table (BPT). Click here for pdf version. *If you click...
Starting From Scratch – 6 Sturdy Steps
“One of the earliest challenges was that I had to start from scratch, and immediately you put your antennae out. We women know how to do that. We are very good with our antennae. We pick up what needs to be done and we work at it." Amy Burch, of Burch Family Wines,...
The Business Sector Review
Six steadfast steps explained: Step No.1: Conduct and document an online review of your sector aka - check out your competition This step is a must for whatever kind of media you are creating content for, both online and print. Whether it is a display ad or an article...