by Lydia Kenyon | Apr 16, 2015 | Empowering Business Masterclass |
Get your brand up, happening, and away, with this quick, easy and awesome branding tool. Image Credit Dan Dickinson Click were for Word Doc version of the Open Copy tried and tested Brand Positioning Table (BPT). Click here for pdf version. *If you click...
by Lydia Kenyon | Mar 28, 2015 | Empowering Business Masterclass |
“One of the earliest challenges was that I had to start from scratch, and immediately you put your antennae out. We women know how to do that. We are very good with our antennae. We pick up what needs to be done and we work at it.” Amy Burch, of Burch Family...
by Lydia Kenyon | Mar 27, 2015 | Empowering Business Masterclass |
Six steadfast steps explained: Step No.1: Conduct and document an online review of your sector aka – check out your competition This step is a must for whatever kind of media you are creating content for, both online and print. Whether it is a display ad or an...
by Lydia Kenyon | Mar 26, 2015 | Empowering Business Masterclass |
Step 2. Conduct and document an appraisal of your existing assets aka clean out the cupboard and dust off what you’ve got You may have that starting from scratch feeling, but chances are you have something you can draw on. Whether it’s your business plan, resume, a...
by Lydia Kenyon | Mar 25, 2015 | Empowering Business Masterclass |
Step 3. Develop your Brand Positioning Table aka – what your customers need to know about you. A Brand Positioning Table can come in many shapes and forms. A few years ago I was lucky enough to inherit a version that I really love. I have been using ever since,...
