After 10 years of Open Copy, we are changing gear. Conrad is now working with First Reef Studio in Denmark and Lydia is offering copywriting and editing with Open Copy. They are still comparing notes over dinner.

Branding 101

Step 3. Develop your Brand Positioning Table  aka – what your customers need to know about you. A Brand Positioning Table can come in many shapes and forms. A few years ago I was lucky enough to inherit a version that I really love. I have been using ever since,...