After 10 years of Open Copy, we are changing gear. Conrad is now working with First Reef Studio in Denmark and Lydia is offering copywriting and editing with Open Copy. They are still comparing notes over dinner.

Convert with Content

Conversion is the name of the game. 10 top tips on writing words that can effectively sell your product or service. The best way to use online marketing to improve your sales, is to start thinking in terms of a sales funnel. The purchase is the end goal. You have to...

Branding Blueprint

Branding Blueprint = empowerment for you and your team to successfully build effective online marketing infrastructure.   TIP: Keep a Branding Blueprint Folder on file. Your Branding Blueprint Folder should include: 1) A review document showing which competitors...