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		<title>Planning Keywords</title>
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		<dc:creator><![CDATA[Lydia Kenyon]]></dc:creator>
		<pubDate>Wed, 22 Oct 2014 05:02:59 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[How-to]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
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					<description><![CDATA[Find out which keywords will drive customers to your website Google Keyword Planner is a useful free tool. Discover how effective the keywords that you are targeting really are. A keyword or keyword phrase is the word or phrase that people are using as a search word or term to find certain goods, services or [&#8230;]]]></description>
		
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		<title>Take Your Daughter To Work Day</title>
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		<dc:creator><![CDATA[Lydia Kenyon]]></dc:creator>
		<pubDate>Wed, 07 Nov 2012 14:05:00 +0000</pubDate>
				<category><![CDATA[Copywriting]]></category>
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					<description><![CDATA[&#160; And if work on that day is at Darkside Chocolates then…well… you can see from their faces what my girls thought of that! I had spent the day with John Wade, of darksidechocolates.com.au., interviewing him and documenting the process that he goes through to create his superbly handcrafted and always intriguing chocolates. The tune [&#8230;]]]></description>
		
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